The Tata Nano was introduced last summer as the newest innovation in the automobile industry. As traditional car companies are bottoming-out, Tata is working hard on the promotion of their new 1-Lakh (100,000 Rs) car of the future.

Its compact size allows for more drivers on extremely congested Indian streets. The aim of Ratan Tata is to create the world’s first “people’s car”.

The big question surrounding the Nano is whether environmental effects of having so many more drivers on the streets will create more pollution. This depends on the type of fuel being used.

Some suggest diesel versions will be introduced in Sept. 2009, whereas others are anticipating a full electric, or at least, hybrid versions of the car.

A European version of the car is also set to be introduced in late 2009 where the retail price will be at US$6000.

How do North American car markets intend to survive with newer and more efficient models of automobiles making their way onto the mainstream market?

There are two paths: follow suit and create a more efficient, less expensive and environmentally friendly car, or the alternative, to remain with the status quo and watch as other international markets seriously develop as influential players in the new global era of economics.

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